Real architecture. Real impact. Real intelligence. The work that defines the OBT standard.
A selection of transformations that demonstrate what's possible when foundations are built right.
Unified 1.5M+ siloed customer records into one governed Databricks ecosystem with NLP sentiment and a retention AI layer — driving an 8% revenue lift.
Architected global SQL pipelines, fraud detection, and one governed mobile data layer — delivering 100% reporting integrity at global scale.
Built a predictive system with automated workflows to catch MAP price leakage in real time — recovering 25% of previously invisible revenue.
Executed a phased legacy-to-cloud migration through a complex M&A — zero reporting downtime, full data continuity.
Unified LTV/CAC, attribution, and pricing into one executive layer — a real-time, 360° view of revenue across every channel.
Stood up a full governance framework with lineage, RBAC, and quality controls — one trusted source of truth across the organization.
One Big Table didn't just build us a dashboard. They built us a system that thinks — and now every decision we make starts with data we actually trust.
VP of Data Engineering — Fortune 500 Technology Company
Every engagement turns fragmented data into decisions. Each card opens a consolidated, single-file working copy — the business question, the dashboard, and the analysis behind the answer.
Behavioral archetypes × content affinity × revenue tier, in a command-center dashboard.
Genre- and title-level affinity scoring with a programming-mix recommender for at-risk segments.
12- and 24-month LTV by cohort, with an LTV-to-CAC view to steer marketing investment.
Re-weights credit across paid, owned, and earned to reveal what drives stream activations.
Voluntary vs involuntary churn decomposition, plus 30-day leading-indicator signals.
Cohort retention, save-offer effectiveness, channel-mix optimization against control.
Acquisition → activation → engagement → retention → win-back, with metrics at every gate.
End-to-end launch campaign dashboard paired with the full case-study PDF.
Co-watching, drop-off, and ad-product lift for HotD Season 3 viewership on DirecTV.
Thin-file alt-data underwriting model — full dashboard, executive report, deck, and PoC notebook.
Impression-to-acquisition attribution, weighted by HQL and lifetime value — behind the B2B funnel playbook.